THE SWEATSHOP BIKRAM YOGA STUDIO
Bikram yoga takes place in 105 degree room with 40% humidity. Needless to say, you sweat! You sweat a lot! Over 300 million of people participate in yoga, but women outnumber men 3 to 1. The typical age group is 35-54 years old. The Sweatshop brand reflects the demographics with cheerfulyl bright colors and mindful curvy visual assets.
PRIMARY LOGOS
PRIMARY ALTERNATE LOGOS no tagline
PRIMARY LOGO INSPIRATION
SECONDARY LOGOS
SECONDARY LOGOS no tagline
SECONDARY LOGO INSPIRATION
TYPOGRAPHY
VISUAL ASSETS
COLOR PALETTE
OUTDOOR LOCATION SIGNAGE
YOGA MAT SWAG
CANVAS TOTE BAG
BROCHURE
