GAMING TECHNOLOGY GROUP
Gaming Technology Group is an industry leader in Affordable Slot, Cash Management and Player Loyalty Systems, designed specifically for Small to Mid-sized Gaming Operations and Slot Routes.
The Brief:
Logo exploration for GTG.
CURRENT LOGO
MIND MAP
CONCEPT 1: THE PAPER WAVE
Concept 1 draws inspiration from the paper currency and tickets when the customer interacts with Gaming Technology Group’s products. The papers slightly bends and curves become stylized paper waves within the GTG logo. The letters are angled forward symbolizing GTG’s forward thinking technology with it’s premiere products.
CONCEPT 1: THE PAPER WAVE
CONCEPT 1: THE PAPER WAVE
CONCEPT 2: PRESS TO DISPENSE
Concept 2 is focused on the tactile action of pressing buttons whether it is by a casino employee using GTG’s machines, a casino customer redeeming a ticket or playing a slot machine on the casino floor. The square raised buttons consumers are ready to press influences concept 2 logo exploration.
CONCEPT 2: PRESS TO DISPENSE
CONCEPT 2: PRESS TO DISPENSE
CONCEPT 3: TECH IS YOUR GAME
Concept 3 looks deep within the systems GTG creates. No matter if it’s hardware or software GTG provides solutions. With TECHNOLOGY directly in the name, concept 3 explores graphic looks of computer circuits.
CONCEPT 3: TECH IS YOUR GAME
CONCEPT 3: TECH IS YOUR GAME
CONCEPT 4: COIN IN
Concept 4 explores the common act of placing a coin into a machine. The intersecting lines of the slot shape juxtapose against the circular shape of a coin makes for an interesting abstract graphic. This is a salute to the old casino slot machines of the casino industry.
CONCEPT 4: COIN IN
CONCEPT 4: COIN IN
CONCEPT 5: JACKPOT
Concept 5 is inspired by the iconic reels that is synonymous with casinos. The reels spinning and customers are excited in anticipation hoping for the jackpot. GTG has been a long standing company providing extensive line of tools for casino properties helping them track players, slot accounting and much more.
CONCEPT 5: JACKPOT
CONCEPT 5: JACKPOT
