DEAD CELL

Blag Flags Studios LLC looking to capture the male demo (ages 18-34) in the mobile app video game market. The young male audience loves videos games, it taps into the natural human interest to be competitive not only against their friends but the game itself. The male demographic will often spend hours and money to quench the competitive thirst to beat their friends and have bragging rights of their victories. Fontella Swiss has been asked to create Dead Cell logo encompassing the grittiness of the game’s storyline while also catering to the male dominated video game consumers audience.

The Brief:
Need logo and illustrated storyboards for Dead Cell, that visually speaks to the theme. A zombie shooting game that takes you on a mission to save human race from being taken over by the zombies infected with the hyper contagious, incurable “Dead Cell” virus. Keywords to consider in creation of logo and storyboards: Apocalyptic, Smoky, Gritty, Abandoned buildings, Explosions, Virus, Infection, Zombies, Survival, No electricity, Food scarcity, Cold grey wet weather, Hazy sky, Ammo & Weapons.

WHAT DOES YOUR COMPETITORS LOOK LIKE?

LOGO SUBMISSION ROUND ONE

CONCEPT 1 : Lashing effects with techie lines

CONCEPT 2: Hastily scribbled paired with organic unevenness

CONCEPT 3: Handwritten in blood with a hint of grunge

CONCEPT 4: Graffiti warning with biological edges

LOGO SUBMISSION ROUND TWO

Concept 4 was chosen from round one to move onto next round where we start adding color and textures.

CONCEPT 1: Industrial and Gritty

CONCEPT 2: Organic Cell Mutation

CONCEPT 3: Tainted infiltration into the community hive

APPROVED LOGO: Organic Cell Mutation

PRIMARY LOGO

ALTERNATE LOGO

STORYBOARD ILLUSTRATIONS

Storyboards need to convey the look and feel of the game to present to developers. The mission in the game is to get to the Capitol building when the helicopters comes in to rescue living humans from the zombies infected with the Dead Cell virus. This is an apocalyptic tale from a first person shooter perspective with story line scenes in between levels. There needs to be sniper perches, the Capitol building, greenhouses for a food source to keep up your energy levels, munitions building to restock on ammo/weapons and areas to hide out or take cover like former school buildings, warehouses and even sandbags. Please include UI overlays on screens.

MARKETING IDEAS